It Was Only a Matter of Time: White Claw Halloween Makeup Is Taking Over Instagram

They say there “ain’t no laws when you’re drinking Claws,” but apparently that lack of laws has resulted in some unfortunate injuries. Well, at least that’s the illusion created by Instagram’s latest special-effects makeup trend. Ahead of Halloween, makeup gurus have begun paying homage to White Claw by crafting surprisingly creepy makeup looks inspired by the beloved spiked seltzer brand. The trend involves making it look as though your face has been impaled by a can of the bubbly beverage — complete with fake blood and all.

Whether you’re a die-hard Mango flavor fan or can’t get enough of that refreshing Ruby Grapefruit, re-creating this gory Halloween makeup look is actually pretty easy. As suggested by a handful of makeup artists who’ve hopped on the bandwagon, start by smearing on liquid latex as a barrier between the can’s edge and your face. You can stick pieces of tissue on top of the latex for an added layer of protection before adhering your halved can. (Use scissors to make that edge as smooth as possible first!) Once the can is stuck to your face, dab on red eye shadow and fake blood for that gruesome touch, and voilà.

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