US tenants inspire boom in a luxury build-to-rent scheme in London

Developers race to meet US tenants’ demand for luxury London rentals – including a new St John’s Wood scheme where £286K-a-year homes boast three reception rooms and five bedroom suites

• Blenheim Terrace is the first ultra-prime build-to-rent scheme in St John’s Wood
• Demand for luxury schemes in London driven by boom in US tenants in capital
• Aston Chase launched scheme, providing luxurious five bedroom townhouses  

American tenants have driven demand for a luxury build-to-rent scheme on a terrace of townhouses in the leafy north London neighbourhood of St John’s.

Aston Chase have launched Blenheim Terrace, the first ultra-prime build-to-rent scheme in central London where £286k-a-year homes boast five bedroom suites and even a walk-in dressing room.

With design and specification by award winning London-Miami interior designer Natalie Miyar of Natalia Miyar Atelier, it offers three newly constructed townhouses with contemporary interiors, providing premium residences for affluent tenants. 

Driving the boom are a rising number of American banks, financiers and other corporates who are enhancing their presence in London in anticipation of a Post-Brexit USA-UK trade deal.

As a result, they are renting and furnishing large houses and mansions in the tree-lined street which has been dubbed one of the city’s ‘most desirable destinations.’ 

Aston Chase have launched Blenheim Terrace, the first ultra-prime build-to-rent scheme on a terrace of luxurious townhouses in central London

The townhouses, which each boast 4,025 sqft of luxurious accommodation, feature five bedroom suites, each with en suite bath/shower rooms

A Lettings Director of Aston Chase explained there’s been a wave of US companies announcing office openings in London. Pictured, the master bathroom

‘We have seen a wave of US companies announcing office openings in London and American firms and expats asking about renting homes in London,’ said Ben Sloane, Lettings Director of Aston Chase. 

‘As a result of all this activity, over the next two-three years we are likely to see a significant expansion in the number of luxury build to rent schemes launched in St John’s Wood and surrounding districts.’

Avenue Road boasts the same access to transport links and local amenities as other nearby streets, but has managed to escape the traffic congestion that makes some, such as Bishops Avenue and Winnington Road, less desirable. 

Currently the only new-build houses available to rent in St John’s Wood, each townhouse provides 4,025sq ft of luxurious accommodation over lower-ground, ground and three upper floors, with a lift and staircase connecting all five floors.  

The main reception room is on the ground floor and has glazed doors onto a terrace overlooking the garden patio

In each townhouse the family kitchen, breakfast and living room is on the lower-ground floor with a designer fully fitted kitchen with oak woodstrip flooring, wood finish base units, white stone worktops and integrated appliances (pictured)

Each townhouse benefits from an abundance of outside living space including a rear patio garden, various terraces or patios and ornamental balconies.

The luxurious townhouses comprise entrance hall, five bedroom suites, each with en suite bath/shower rooms, three reception rooms and family kitchen/breakfast room with separate utility room, complete with ample built-in storage cupboards.

The classically inspired townhouses have large rooms, high ceilings throughout and all the modern conveniences of a luxury home including comfort cooling, underfloor heating and state-of-the-art home entertainment and security CCTV/alarm system.

In each townhouse the family kitchen, breakfast and living room is on the lower- ground floor with a designer fully fitted kitchen with oak woodstrip flooring, wood finish base units, white stone worktops and integrated appliances. 

Floor-to-ceiling glazed doors open onto the terraced patio garden which has been designed to provide and outside living/entertaining space. 

The main reception room is on the ground floor with glazed doors opening onto a terrace overlooking the garden patio, the formal dining room/third reception room is also on this floor.

Each of the luxurious townhouses up for rent boast outside living space – including a rear patio garden, various terraces or patios and ornamental balconies

The classically inspired townhouses have large rooms, high ceilings throughout and all the modern conveniences of a luxury home. Pictured, the kitchen breakfast room

The principal bedroom suite boasts its own private floor on the first floor with the large bedroom benefiting from two sets of modern French doors opening onto ornamental balconies. 

There is an extensive walk-in dressing room lined on both sides with built in shelving and wardrobes and the suite is complete with a main bathroom with bespoke-design stone parquet floor, freestanding sculptural bath, walk-in shower room and twin vanity unit with fitted mirrors and feature wall lights.

The principal guest suite occupies the entire on the top (third) floor of the house and has two private rooftop terraces, walk-in dressing room and day room and ensuite bathroom. 

There are two further bedroom suites, both with ensuite bathrooms, on the second floor, with the fifth bedroom suite, with ensuite shower room, opening onto a private patio on the lower ground floor. 

Prior to the scheme even being completed, one of the three townhouses was rented off-plan to an American investment bank providing accommodation for an American financier and his family relocated from the USA. 

Now the second townhouse has been released to the market, with the final townhouse scheduled for a later launch. 

Mark Pollack, Co-Founding Director of Aston Chase, explained: ‘The luxury build-to-rent sector is still in its infancy, and this is why Blenheim Terrace, which is the first purpose-built bespoke scheme of its kind in St John’s Wood, will provide a blueprint for similar purpose-built luxury rental projects in the district in the future due to strong tenant demand.’   

A luxurious walk-in dressing room (pictured) lines both sides with built in shelving and wardrobes

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