Isn’t fashion’s rental revolution just another way of keeping up appearances?
Written by Naomi May It’s being touted as the greener way to enjoy great clothes, but what impact is the increasing ubiquity of fashion’s rental industry having on the pressure for us to keep up appearances? Catherine Fulwood, a marketing consultant from London, signed up to use the ByRotation app, which bills itself as the world’s first social fashion rental […]
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