Holly Willoughby and Phillip Schofield can't believe their eyes as woman's bum is transformed by anti-cellulite treatment on This Morning

The duo chatted to beauty and aesthetics expert Shane Cooper as he performed the cellulite reduction treatment, which costs £300 per session, on a woman's bum live in-studio.

Showcasing the before and after, the ITV presenters were left amazed by the difference in the model's skin tone and overall look.

Holly, 37, exclaimed: "Oh wow!", while Phil, 56, couldn't believe his eyes and shouted: "Holy cow!" as he got closer to the monitor to inspect the spectacular differentiation.

Taking in the difference, Phil once again commented: "What the hell" which left Holly commenting that the model must be "over the moon" with the results.

The celebrity favourite explained that the results were after a pricey £1,000 worth of treatments.

Despite the heavy price tag, the result would be long-lasting as the non-invasive procedure continues to change the collagen walls around the area for another 12 weeks.

Shane uses a LipoFirm Pro Treatment machine over his clients' bottoms.

The machine is said to combine radio frequency and dynamic muscle activation to activate non-invasive fat removal and lymphatic drainage.

Katie Price, Demi Rose, Megan Barton Hanson and Lauren Anderson are just a few of the famous faces who swear by Shane's bum lifting and full body contouring treatments.

They regularly take to social media to showcase themselves in the midst of a treatment, clad in a pair of tiny underwear and showing the results immediately after.

The beauty expert also counts Rochelle Humes, Kimberley Walsh and Gemma Collins as clients, who regularly enlist his help to get them red carpet ready with an array of bespoke facials.

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